By Mortz C. Ortigoza
Let’s compare the services rendered by these corporations
to us and see who among them give the best worth of our money.
Two weeks ago, when the flick Star Wars ’ Episode 7: the Force Awakens had been showed in our
place, Robinsons Mall in Calasiao, Pangasinan and CSI Plaza in Dagupan City
hosted it.
At the first day of the show, my wife and daughter told
me they watched the futuristic film in 3Ds for P170 per ticket.
For those street vendors who sell isaw (grilled chicken
intestine) and poso negro (septic tank) “engineers” who also read this column,
3D means a motion picture that enhances the illusion of depth perception, hence
adding a third dimension to what one has been watching.
On the third day of the film showing, I and my son Nico,
20, and a Star Wars fan since he was three years old, watched the 3D versions
of the latest Star Wars' movie at Robinsons for P250 per ticket.
Watching with my son the celluloid screen produced by
Disney after it bought it for $4 billion from Lucas Films was sentimental
because Nico since he was three years old had been collecting all the CDs of
the series of these futuristic films, shown every several years, where I too
learned who were Chancellor Palpatine and Darth Maul, C3P0 and BB8, Chewbacca
and Jar Jar Binks, and Yoda and Anakin Sky Walker.
Opps did I digress to my ticket’s topic?
I said earlier each tickets cost each of us P250.
I said earlier each tickets cost each of us P250.
Yes Virginia, P250 and not P170 per ticket as what CSI
billed my wife and daughter!
“Why the 3Ds here are expensive than the P170 at CSI?” I
posed to my son as David Ricardo’s theory of comparative advantage and Adam
Smith’s “the inefficient perished,” flashed out in my memory after a decade
stint of teaching economics in a university in Manila and in Dagupan City.
“Masisira itong Robinsons pag ganito ang presyo nila
versus CSI (Robinsons undermined itself with this pricing),” I murmured as we
entered the dark hallway for the silver screen.
“Kaya pala P250 kasi may pop corn at soft drink sa paper
cup (Geez, now I know why it was P250 because of pop corn and soda),” my son blurted after we retired on our respective seats and after he
browsed on the ticket using the light of his cellophane.
It says there P180 for the flick and the P70 for the
food.




